Your release, your brand, your merch — bundled like a product, not a service.
Halftone Haus productizes two decades of independent music, fashion, and artist-management experience into fixed-scope packages for indie hip-hop and R&B artists. One price. One timeline. One operator who knows the lane.
- ~25–40
- engagements a year
- 50–60%
- gross margin per package
- $250k
- realistic owner-income band
"Half-Light" EP
- Pre-save funnel & DSP timing
- Cover art + 6 cutdowns
- Merch run · 120 units · design → ship
Three jobs small labels can not staff — in one package.
Strategy. Production. Operations. The work that usually means hiring a coordinator, a designer, and a merch broker — and paying each in retainer or commission. Here it's one bundled engagement with a single point of contact.
Release strategy
Drop timing, DSP optimization, pre-save funnels, EPK positioning, and rollout sequencing for a single, an EP, or a calendar of drops.
AI-assisted content
Cover art, social cutdowns for IG/TT/X, video teasers, EPK visuals — drafted, edited, and finished in the studio pipeline.
Merch operations
Design direction, mockup suite, vendor sourcing, production oversight, fulfillment coordination — design through ship, end to end.
Four steps from brief to shipped.
Every engagement — single release, EP cycle, or annual retainer — runs the same intake-to-ship workflow. Fixed scope, one operator, no off-flow handoffs.
Intake
Submit your brief: artist name, listener range, release timeline, and scope.
Strategy
Release calendar, DSP timing, pre-save funnel, and merch SKU plan — fixed before production starts.
Visuals & merch
Cover art, cutdowns, EPK, and the merch run produced in one studio workflow.
Ship
DSPs set, pre-saves live, merch fulfilled — deliverables on timeline with portal updates.
Named tiers. Fixed scope. No surprise OON work.
Clients buy a tier, not a commission. That keeps delivery tight, scopes the relationship, and lands the engagement in the gross-margin band typical of productized creative services — without the capex of nightlife, food, or low-margin e-commerce.
Single Release
One drop, end-to-end. Best for artists with a single ready, a campaign idea, or a merch run around a fixed release date.
- Release strategy & DSP timing
- Cover art + 6 social cutdowns
- 1 video teaser (15s) + EPK
- Merch design + 1 SKU run · ≤80 units
Quarterly EP Cycle
Four releases a year, one strategy spine. The cadence that compounds — a contact list, an audience, a brand look that gets recognized before each drop.
- Annual release calendar + DSP strategy
- Cover suite, cutdowns, teasers each drop
- Quarterly merch drop · ≤200 units
- Mid-year brand refresh + EPK update
Annual Brand Retainer
For artists scaling into a roster and managers needing a white-label partner for one to five active projects a year.
- Priority scheduling + founder-led direction
- Brand IP bundle · deck, templates, system
- Quarterly merch drops · unlimited runs per drop
- Dedicated email + response inside 24 hours
How it works. One workflow.
A brief in, a package matched, a build run, a release shipped with a portal report — every engagement follows the same four beats. No agency markup, no surprises, no off-flow handoffs.
Submit intake
Brief, listener range, timeline.
Match to tier
Single Release / EP Cycle / Annual Retainer scoped against the brief.
Build the package
Strategy doc, visuals, merch in one workflow.
Ship & report
Deliverables land on timeline with portal updates.
Built for artists with momentum, not hobbyists.
Independent artists
Roughly 5k to 500k monthly listeners. The lane where the operating expense of full-time staff does not pencil, but the work still has to look professional and ship on a real schedule.
Micro-labels
One to five active roster projects. The size that needs a release-and-merch partner for hire, but cannot absorb a full agency of record and the agency markup.
Artist managers
White-label partner for clients who want a polished release, a merch run, and a brand look — without the manager becoming in-house operations.
Self-funded acts
Boots-on-the-ground operations. The kind of release where each dollar has to compound into a moment — not just a day-one bump and a forgotten drop.
Four weeks. One operator. Every package.
The studio is remote-first and run solo. AI tooling handles editing, mockups, and ad creative so the founder's time goes to the work where a two-decade contact list and an active artist roster compound.
- 01WEEK 1
Scope
A scoping call, a brief, a fixed quote. No NDAs in your way — just a calendar invite and a shared doc.
- 02WEEK 2
Strategy
Release calendar, DSP timings, pre-save funnel, merch SKU plan. You sign off before production starts.
- 03WEEK 3
Production
Cover art, cutdowns, teaser, EPK, merch mockups — produced and reviewed on a shared workspace.
- 04WEEK 4
Ship
DSPs set, pre-saves live, merch in production, fulfillment coordinated. You get a release report.
Two decades on both sides of the desk.
The studio is one operator — independent music, fashion, and artist-management experience compounded for twenty years across releases, campaigns, and active roster projects. The contact list is the asset; the AI tooling is the leverage.
Clients aren't buying a freelancer. They're buying an operator whose time is spent on the strategic and relationship work that compounds — and whose production pile is finished by tools and vendors the operator already knows.
Software-style margins, services-only cost base. No inventory risk, no venue lease, no POS drag — just margin that accumulates across engagements.
One email. A scoping call.
A fixed quote.
Send the link, the rough timeline, and the kind of work you are scoping — release, brand, merch, or a package. Replies inside one business day, Monday to Friday.